Port Blair, Nov 18: Amway India Enterprises, the largest Direct Selling FMCG company of the country and a wholly owned subsidiary of Amway corporation has posted 44% growth in ANDAMAN & NICOBAR ISLANDS for the fiscal year of 2011 compared to the corresponding period of the previous fiscal (2010). The company has registered strong growth in the cluster of West Bengal, Andaman & Nicobar Islands and Sikkim in the first half of the current fiscal 2012 as well.
Amway India has also registered strong growth in the first half of 2012 nationally and as a result the company is poised to cross the Rs 2500 Crore mark in 2012. The company posted a turnover of Rs. 2130 Crore in 2011– up from Rs. 1790 Crore in 2010.
Speaking at a press conference at Port Blair, Mr. William S Pinckney, MD & CEO, Amway India, said, “Amway India recorded revenue of Rs. 2130 crores in 2011 growing at 19% over the previous fiscal. This is the fourth successive year that we have registered double digit growth. Our focus over the past 3-4 years on improving consumer awareness and access has paid off handsomely essentially as the quality of the Amway pick-up centers has undergone a sea change, and is more experiential for the consumer. Moreover, the ability to place orders on the web coupled and our TV advertisement campaigns have also contributed to our growth.
Speaking on the growth in West Bengal, Sikkim & Andaman Nicobar Islands, He commented “The cluster of West Bengal , Andaman Nicobar Islands and Sikkim,one of the high growth potential clusters for Amway India, has posted a robust growth in the first half of the year 2012.The growth is buoyed by the launch of world class superior quality products in the lead categories of Health & Beauty, Launch of Amway Home, increased consumer access strategy coupled with experiential marketing & brand awareness, penetration of products in semi urban and rural markets of the state and the tremendous effort put by the distributors. We are quite hopeful that A & N Islands, a key driver of growth in the cluster of West Bengal, Sikkim and A&N Islands for Amway India would be following the growth trajectory this fiscal.”
On this occasion, Mr. Pinckney has unveiled the complete line of skincare and colour cosmetics products under Attitude – the Indian skincare and cosmetics brand in premium category in the Andaman & Nicobar Islands. Amway India has refurbished the brand with new look, brand identity, advanced formulation and attractive packaging which is in line with the marketing strategy of the company to leverage on the burgeoning skincare & cosmetics market in India.
The entire skincare product basket under Attitude Brand is fortified with Triple Advance Complex that comprises OSMOGELINE™-red sea weed extract, Vitamin A, C, E & Natural Fruit & Floral extracts like Aloe Vera, Avocado & Grape seed extracts. The entire range of skincare & colour cosmetics comes in sleek, classy, trendy and convenient packaging. The new skincare product basket offers cleanser, toner, moisturizer for dry and oily skins, sunscreen lotion, face wash, face masque, hand and body cream, Foot cream and Whitening cream. The colour cosmetics portfolio offers a range of Attitude eye products like Eye Shadow, Eyeliner, mascara, Kajal Pencil and Eye Pencil. Colours also include stunning shades of lipsticks, lip pencils and nail enamels.
Mr. William S Pinckney, MD & CEO, Amway India Enterprises Pvt Ltd said, “The beauty category is one of our fastest growing categories. The fast growing Rs. 7351 crore Indian beauty market has grown at 26% last year. Backed by extensive research of our global Amway R&D and Product Development teams, the launch of a wide repertoire of products in skincare and colour cosmetics category is in line with our marketing strategy to strengthen and penetrate the beauty category with a focus on the young and contemporary women in India.”
The new brand identity for Attitude with the complete line of skincare and colour cosmetics products reinforces our commitment to provide the highest product quality standards. The cluster of West Bengal, A&N Islands and Sikkim,more specifically Andaman & Nicobar Islands is very important market for us in the health & beauty categories. To further drive growth in the state for 2012 we are intensifying our focus to enhance distributor base, productivity, expansion, extensive training of our distributors and Home Delivery. We are confident that the new Attitude range and colour cosmetics will work well with the young and modern Indian women,” Mr Pinckney said.
Amway’s Attitude is the premium cosmetics brand of Amway India that offers complete range of products in skin care segment as well as cosmetics and colour cosmetics categories. Amway’s other brand Artistry is in the super premium category.
Amway in Andaman & Nicobar Islands: Amway India commenced its operations in the Island with the launch of its office in Port Blair in 2007. Backed by the pick-up facility of products for the distributors in Port Blair office Amway caters to the distributors and end users of the Islands.
