Sri Vijaya Puram, Dec 26: A new retail outlet of ‘Sagarika Emporium’ has been established in the Security Hold Area of the New Terminal of Veer Savarkar International Airport, Sri Vijaya Puram. The Sagarika Outlet was inaugurated by Dr. Chandra Bhushan Kumar, IAS, Chief Secretary, A&N Administration in the presence of Dr. Satyendra Singh Dursawat, IAS, Secretary (Industries), Mr. Arjun Sharma, IAS, Deputy Commissioner, South Andaman District, Mr. Devender Yadav, Airport Director and Mr. Rakesh Das, Director of Industries today.
The Department of Industries, A&N Administration has been actively promoting indigenous handicrafts of these Islands especially crafts made of Cane & Bamboo, Coconut Shell, Wood and other local resources and providing marketing platform in the form of Sagarika Emporium, Govt. souvenir outlet for test marketing of these handicrafts products with the objective of providing quality products at a competitive price, thereby offering better price for the artisans.
With the inauguration of this outlet, now Sagarika emporium has total five outlets across India- three in Sri Vijaya Puram, one in Swaraj Dweep and the other in New Delhi. The Marketing support initiative of the Department is based on the concept of ‘No Loss No Profit’ with larger interest of supporting the handicraft sector to support livelihood of the local artisans.
Mr. Ajit Anand, Deputy Director, other officers of Directorate of Industries and curious group of buyers were present to witness the inaugural ceremony. The event witnessed immediate sale of artifacts by the buyers.
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