Sri Vijaya Puram, June 19: The Government of India has launched a new initiative under the Livestock Health and Disease Control Programme to improve animal healthcare by opening Pashu Aushadhi Vikray Kendras — dedicated stores that will sell quality generic veterinary medicines at affordable prices to livestock owners, especially in rural and remote areas.
These Kendras can be set up by registered Pradhan Mantri Kisan Samridhi Kendras (PM-KSKs) and Cooperative Societies. To qualify, the applicant must have at least 120 square feet of space, employ a registered pharmacist (B. Pharma or D. Pharma), and possess a valid drug sale license from the State Drug Control Authority. Only one Kendra will be permitted per revenue block, with priority given to areas having large livestock populations.
The Government is offering attractive financial support to encourage participation. Store operators will receive a 20% margin on the selling price of medicines (excluding tax). A one-time incentive of ₹1.5 lakh is available for Kendras opened in aspirational districts, hilly areas, islands, and northeastern states. Additionally, a monthly incentive of up to ₹20,000 will be provided based on stock maintenance and sales performance.
Only medicines supplied by the Pharmaceutical and Medical Devices Bureau of India (PMBI) can be sold at these centres. Billing must be done through the official Point-of-Sale (PoS) system. Ethno-veterinary products and certified animal feeds can also be sold. Interested parties can apply online through the official portal https://pashuaushadhi.dahd.gov.in/. The detailed guidelines are available at: https://dahd.gov.in/sites/default/files/2025-10/ApprovedOGforPashuAushadhiComponentofLHDCP.pdf.
This scheme is expected to significantly reduce treatment costs for farmers, improve animal health, generate employment, and promote entrepreneurship through cooperatives and rural retail outlets. The Department encourages PM-KSK operators and cooperatives to take advantage of this opportunity and contribute to better animal healthcare in their communities.
