Andaman Sheekha Special Feature Section
Tesla is one of the foremost companies in the world currently. It has created several ripples in the sphere of the automobile industry. It is known for using innovative technologies that are above all free from environmental pollutions. This is what makes it so much popular among the current generation of people all around the world. Another reason why Tesla is so much famous is because of its eccentric leader Elon Musk who has a dedicated base of fans. Many people mistakenly confuse themselves to be the founder of Tesla. But in reality, it is not so.
The real founders
As much as people would like to believe that their beloved idol Elon Musk is the founder of Tesla, he is not. The real founders of the company are Marc Tarpenning and Martin Eberhard. Both are the founding fathers of the firm. Tesla came out to be what it is today because of its initial efforts. They both had a fascination with sports cars. Now, as what happens with great minds, fascinations can be used constructively by them and similar was the case with Tesla too.
Their perception of Elon Musk
They are currently very happy with the progress that Tesla is making under Elon Must. Even they consider Musk to be a visionary, someone who can lead the firm to success. Many people thought their idea of electric vehicles was worthless. But Musk realized the potential. It takes a great mind to recognize other great works and this was the case here too. Musk gave shape to the dreams of the founders.
Initial days
The initial days were when in the year 1997, the Rocket e-book was launched by the founders. From then there was no looking back. The company kept on making strides one after the other and their reputation proceeded to grow.
Why did they plan such a model?
According to the founders, there were two significant reasons which lead this firm to be founded. They are listed as follows:
● Decrease in the number of models of a sports car. Most of the popular models were taken off the market by that time.
● Due to global warming, pollution started causing significant damages and that was problematic according to the founders.
Lack of experience
It is interesting to note that both the founders lacked experience in this domain. They had to search the web for several clues. But that did not deter them. They persistently worked hard to give shape to the company as we know it to be currently.
Transformation of the auto-industry
From the development of the Roadster prototype in 2006, there was no looking back. The entire automotive industry was then transformed by them. They took the world and especially Silicon valley by surprise because of their sustained disruptive innovations. From outsourcing to marketing and so on, several other nuances of business management were gradually taken care of by the firm and this makes Tesla truly intriguing.
Thus in this article, we explored the different perspectives about the early days of Tesla. (CNBC)
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