Sri Vijaya Puram, Jan. 6:The Self Help Group (SHG) New Year Mela, held at Marina Park, concluded with remarkable success, drawing enthusiastic participation from the public and SHGs alike. About, 100 SHG members showcased a diverse range of local products, including handicrafts, coconut oil, soaps, various fast foods, and South Indian cuisines, culminating in an impressive total sales figure of Rs.17,43,100.
The event was organized by the Andaman Nicobar Islands National Rural Livelihood Mission (ANIRLM) under the aegis of Rural Development Department, A&N Administration. The Mela provided an invaluable opportunity for SHG members to exhibit their products, enhance their market presence, and increase their earnings.
The ANIRLM and the RD Department have played a pivotal role in providing this platform for SHG members, enabling them to showcase their skills and entrepreneurial spirit. Their support has been crucial in empowering SHGs and fostering sustainable livelihoods, marking the event as a resounding success for the SHG community.
The SHGs participating in the Mela expressed their gratitude to ANIRLM and RD Department for the opportunity to engage with a wider audience and boost their sales. The event also served as a learning experience, offering SHG members valuable insights into customer preferences and market trends.
“The Mela has opened new avenues for SHGs to expand their businesses. We are thankful to NRLM and the RD Department for this chance to grow and connect with more customers,” said the SHG members.
The success of the SHG New Year Mela underscores the potential of SHGs to contribute significantly to the local economy.
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